News for General News Article

Local marketing once relied on paper: brochures, flyers, and postcards. Today, those same materials can be powerful digital assets if converted strategically. Many small businesses overlook the goldmine sitting in their drawers. By repurposing these print pieces for the web, you can bridge your offline reputation with online visibility. Make sure search engines, social feeds, and even AI-driven ...read more

Contact the Marketing Department: Alejandra Rodríguez – a.rodriguez@gpz.org Cynthia Garza Galvan – cynthia@gpz.org   FOR IMMEDIATE RELEASE    Gladys Porter Zoo Hosts Annual Ocelot Run   Brownsville, Texas (February 5, 2026) – Registration is now open for the Gladys Porter Zoo’s annual 5K and 1-mile fun run to support ocelot conservation. This popular event is likely to sellout! The ...read more

Entrepreneurs in South Padre Island know that business success often rides the waves — sometimes smooth, sometimes stormy. Whether you run a beachside café, a charter service, or a tech startup, managing risk means staying afloat when conditions shift unexpectedly.    TL;DR Risk management isn’t about eliminating risk — it’s about knowing which risks to ride, which to reduce, and which to ...read more

You’re expanding your services, entering a new market, or taking on a strategic partner. These growth opportunities come with upside and risk. For small businesses, reducing exposure to costly mistakes isn’t just smart — it’s often critical to survival. Fortunately, there are practical ways to lower risk while building the confidence needed to seize growth. This guide walks through key steps (from ...read more

In a world where attention spans are short and ad costs are climbing, getting more from a marketing budget isn’t just a goal—it’s a necessity. Too many campaigns burn through cash without delivering long-term value, often due to chasing trends or relying on outdated tactics. There's no silver bullet, but smart strategy and creativity can stretch a modest budget further than a bloated one lacking ...read more

It's common knowledge the economy is in a state of flux. The good news is that as a contractor or business owner in the home services industry, you're in a unique position to survive a potential recession. The bad news is that you can't just sit back and hope for the best; you need to take proactive steps to protect your business. Check out the following tips to keep your business strong and ...read more